Sample SEM/SEO Reports
Whatcom Web provides a variety of reports to help our clients manage and measure their search engine marketing and search engine optimization efforts and improvements. Below are some sample reports.
Keyword Research - Report Samples
Understanding which keywords and key phrases that will be targeted by your site is probably the most important step in driving the 'right' targeted traffic to your web site.
Keyword Popularity Analysis
The popularity and KEI (Keyword Effectiveness Index) of keywords are good indicators in deciding which keywords should be targeted.
Keyword Competiton Analysis
This report shows a variety of statistics related to other sites (generalized) targeting the same keywords as the analyzed site.
Optimization (SEO) Analysis - Report Samples
Optimizing a web site simply fixes fundamental problems with code, design, and any other element of the web site that may make it difficult for search engines to understand what your site is about, and how the search engine should index the site.
Optimization Advice and Advanced Analysis
This is the first level report that we run on every web site we optimize. It is by no means a complete analysis for SEO, but it provides a look at fundamental issues your site may have.
Search Engine Ranking - Report Samples
Whatcom Web provides a variety of Ranking Reports to our clients. Ranking reports are run before any search engine marketing or optimization efforts are undertaken, and provide an excellent benchmark for ranking performance. Below are a few of the more popular and useful reports.
Ranking Analysis (Google, Yahoo, MSN)
The Ranking Analyis report simply shows where a site ranks for one or more keywords in one or more search engines. This report can be configured to show changes in rank over time.
Indexed Pages (Google, Yahoo, MSN)
This report shows which individual pages of a web site have been indexed by a particular search engine.
Competitors Ranking (Google, Yahoo, MSN)
This report shows statistics for keywords for a particular search engine, including daily world searches, search volume estimates, sites using the same keywords, link backs to competitors, and more.
Whatcom Web uses a variety of tools and reports to help our clients acheive success on the web. The sample reports above are some of the excellent tools Whatcom Web uses to help our clients with successful search engine marketing.