Pay-per-Click Management

Our Pay-per-Click Management services will keep your campaign performing.  With over 100 campaigns created in the last several years and dozens currently under management, Whatcom Web has learned how to create and manage highly effective PPC campaigns.

What is Pay-per-Click?

Pay-per-Click or PPC is an advertising model where advertisers bid on keywords and phrases that represent a target audience. When that target audience searches for those keywords or phrases, the advertisers ad will appear (assuming the bid was high enough). The ad could be display in the actual search engine, an advertising network, or a content web site or blog. This is configurable in most PPC services.

For an example, visit Google and search for Bellingham Mortgage. There are usually 1-3 PPC search results on top of the ‘natural’ search results and several more PPC results on the right of the page. The the area’s outlined in red in the image below:

The major PPC providers are Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.